Running your own chiropractor business can be rewarding but it’s also hard work, particularly in the early days when you’re trying to establish your client base. Being savvy with your marketing is a great way to increase your business and establish your profile. With that in mind, today we’ll be looking at some simple marketing strategies that you can implement.
Establish a professional website
It’s easy to think that a website isn’t necessary for you, particularly if you only run a small business from home. However, these days a website for your business is essential. Even if clients get a word of mouth recommendation, they will usually Google you to find out more about you and what you offer.
Make sure your website is professional and easy to navigate – badly designed websites can put clients off and don’t reflect well on the business. If technology isn’t your strong point, there are plenty of companies who can help create an inviting website for your business.
Embrace social media
Social media such as Facebook, Twitter and LinkedIn are all great tools when it comes to modern marketing. With social media, you can reach a wider audience and provide links to your business website. However, you need to use social media wisely. Have a separate business page on Facebook rather than use your regular profile – potential clients may be put off by photos of your Friday night amongst professional posts. Also, don’t just set up social media profiles and forget about them. Update and post regularly so your pages stay current.
Keep an eye out for community events
There are a number of events throughout the year which offer a great opportunity for you to go along and promote your business. Be proactive and contact organisers at events such as fetes and wellness expos so you can have stall. At these events, offer incentives such as a free spinal health check or a discount on initial assessments.
Letterbox drops and flyers
Although the internet and social media is great for marketing, don’t forget about the old fashioned approach. Arrange for professional flyers and brochures which can be dropped into letterboxes around your neighbourhood or put up on noticeboards at locations such as your local shops. You can also approach local businesses and ask if you can leave some flyers or business cards with them if you do the same for their business.
Protect your business financially
As your chiropractor business continues to grow with the help of your marketing strategies, it’s important that you ensure all areas of risk are covered through a quality insurance package. Professional indemnity insurance and public liability insurance are essential forms of cover for your business and there are a number of other policies which may apply to your situation. Have a chat to your insurance broker to see which policies are right for you.
To discuss insurance for chiropractors, contact Contractor Cover today on 1300 438 268 and we’d be happy to discuss the needs of you and your business.