Simple Marketing Strategies for Chiropractors - Contractors Insurance Australia

June 7, 2016

Running your own chiropractor business can be rewarding but it’s also hard work, particularly in the early days when you’re trying to establish your client base. Being savvy with your marketing is a great way to increase your business and establish your profile. With that in mind, today we’ll be looking at some simple marketing strategies that you can implement.

Establish a professional website

It’s easy to think that a website isn’t necessary for you, particularly if you only run a small business from home. However, these days a website for your business is essential. Even if clients get a word of mouth recommendation, they will usually Google you to find out more about you and what you offer.

Make sure your website is professional and easy to navigate – badly designed websites can put clients off and don’t reflect well on the business. If technology isn’t your strong point, there are plenty of companies who can help create an inviting website for your business.

Embrace social media

Social media such as Facebook, Twitter and LinkedIn are all great tools when it comes to modern marketing. With social media, you can reach a wider audience and provide links to your business website. However, you need to use social media wisely. Have a separate business page on Facebook rather than use your regular profile – potential clients may be put off by photos of your Friday night amongst professional posts. Also, don’t just set up social media profiles and forget about them. Update and post regularly so your pages stay current.

Keep an eye out for community events

There are a number of events throughout the year which offer a great opportunity for you to go along and promote your business. Be proactive and contact organisers at events such as fetes and wellness expos so you can have stall. At these events, offer incentives such as a free spinal health check or a discount on initial assessments.

Letterbox drops and flyers

Although the internet and social media is great for marketing, don’t forget about the old fashioned approach. Arrange for professional flyers and brochures which can be dropped into letterboxes around your neighbourhood or put up on noticeboards at locations such as your local shops. You can also approach local businesses and ask if you can leave some flyers or business cards with them if you do the same for their business.

Protect your business financially

As your chiropractor business continues to grow with the help of your marketing strategies, it’s important that you ensure all areas of risk are covered through a quality insurance package. Professional indemnity insurance and public liability insurance are essential forms of cover for your business and there are a number of other policies which may apply to your situation. Have a chat to your insurance broker to see which policies are right for you.

To discuss insurance for chiropractors, contact Contractor Cover today on 1300 438 268 and we’d be happy to discuss the needs of you and your business.

General Advice Warning – retail clients *

General advice on this website has been prepared without taking into account your objectives, financial situation or needs. Before acting on the advice, please consider its appropriateness. You should also consider our disclosure documents, which include our Financial Services Guide (FSG) and Product Disclosure Statements (PDS) for some products.
*Retail clients are individuals or those purchasing an insurance product for use in connection with a small business where the product is a designated retail product (eg motor vehicle, home buildings, home contents, personal and domestic property, sickness and accidental and travel insurance). All other clients are wholesale clients.

We are a member of the Australian Financial Complaints Authority (AFCA). If you have a complaint and it is not resolved to your satisfaction by us, you have the right to refer the matter to the AFCA. The AFCA can be contacted at:

Mailing address
Australian Financial Complaints Authority, GPO Box 3, Melbourne, VIC 3001

Ph – 1800 931 678
Email –
Website –

Website By Cohesion Co.

Contractor Cover is a registered trading name of
Elliott Australia Group Pty Ltd
AFSL 418512
ABN: 81 153 685 922
© Contractor Cover – Insurance for Contractors in Australia