If you aim to grow your business, whether you have just started up or are already established, you will need to get your message communicated to your target market. We have collated some of the best ideas we could find for contractors to market their businesses for maximum impact at a low cost. Make sure you are utilising as many free marketing options as are applicable in order to increase your leads.
Getting online doesn’t have to cost thousands. If there is one thing you do, get yourself a website. One of the first things people do when they are looking for someone to perform work is check the net. You don’t need to go all out and you can upgrade later if you need to. A basic website should include:
• Who you are
• What do you do
• Locations and contact information
• Photos or examples of your work
• What your customers say about you
• A blog
Online directories are a good way to get referrals and many of them will allow you to submit your information for a free listing. You don’t need to pay for upgrading or premium listings if you don’t want to, however do provide the directory with as much information as possible including links to your website.
Work towards a referral
The best way to obtain new business is via referral or word of mouth. It is the most trusted source of new business. Leave a lasting positive impression by making sure the job that you are contracted for it well done, follow up if necessary, and leave business cards if you visit a site. Don’t be scared to ask your client to refer you on as referrals are always the strongest leads.
Work with lead generation partners
Before you starting working with anyone in an official sense, ensure that you do thorough back ground research on them and their business history. If they have previously provided you with good leads and you want to work together, it can be a good idea, however if the leads have been poor or scarce, think again. It’s a good idea to get at least 10 leads before judging if you want to work with someone.
Get on social media
Utilising social media will help you to communicate with your audience on a more personal level. But before you begin posting whatever comes to mind, it is vital to know that a social media strategy is necessary before forging ahead. It is easy to spend too much on social media and not reel in conversions. Social media platforms such as Facebook or LinkedIn are great, however should not be the be all and end all of your marketing strategy.
We wish you the very best of luck with starting and growing your business as an independent contractor. Should you require any assistance with your contractors insurance, don’t hesitate to contact Contractor Cover today to get a quick quote.